January 25, 2018 - Plastics News
APR Member Highlight: Coca-Cola Co.
Coca-Cola seeking 50 percent recycled content by 2030
Coca-Cola Co. wants to see its plastic bottles contain an average of 50 percent recycled content by the end of the next decade. The Atlanta-based company, which serves a lot of drinks in PET bottles, admits the world has a packaging problem. So Coca-Cola also is setting out to recycle the equivalent of 100 percent of its packaging by 2030 as part of an effort it calls World Without Waste.
"The world has a packaging problem," CEO James Quincey said in statement. "And, like call companies, we have a responsibility to help solve it." Coca-Cola also will work to make its packaging 100 percent recyclable.
The company, in revealing the new approach, laid out some key goals. "By 2030, for every bottle or can the Coca-Cola system sells globally, we aim to take one back so it has more than one life. The company is investing its marketing dollars and skills behind this 100 percent collection goal to help people understand what, how and where to recycle," the company said. "We will support collection of packaging across the industry, including bottles and cans from other companies."
The company also said it will invest in packaging to help achieve the recycling goal.