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Market development is a focal point for a variety of APR activities designed to increase public awareness of plastics recycling and the plastic reclamation and processing industry, and to create more opportunities to recycle plastics. The APR strives to expand the recycling of plastic material by working with state and local solid waste management officials on methods to enhance their collection programs to increase the amount of material collected by those programs and add value to the bottom line.

The APR works to educate legislators and other key audiences on how to get more from their plastic recycling programs; develops programs that demonstrate how to include a variety of plastics in collection streams; and demonstrate how recycling markets treat those collected materials.The APR strives to ensure that the general public understands how plastics can be recycled, and to encourage their participation in collection programs.

The Communications Committee works to "get the word out" about plastics recycling by speaking and exhibiting at trade shows and conferences; educational webinars, implementing award programs designed to highlight and promote packaging and material changes which enhance plastics recycling; and enlisting sponsors for the annual Resource Recycling Plastics Recycling Conference. In addition, the committee strives to be a source of information to the general public. The committee meets during the regularly scheduled APR member meetings, as well as by conference calls periodically throughout the year.